Science + Creativity in Action

About Us

At Murfin Group, we blend the power of creativity with data-driven insights to craft stories that connect and convert. Our process is designed to find your brand’s unique voice, uncover the triggers your customers act on, and build a strategy that delivers tangible results.

Our Focus:

We’re laser focused on the cyber security industry. That’s our niche and we know it better than anyone. With deep connections in both the Australian and global cyber security markets, our team brings insider knowledge and unmatched expertise.

Our Process

Interviews

We start with in-depth interviews to uncover the heart of your brand story
Sticky Ideas

We identify the "sticky ideas"the unique aspects of your brand that will resonate with your audience and drive action.
Action Triggers

We build the action triggers your decision makers use into your narrative, ensuring your story speaks directly to your best customers.
Execution

We execute a data-driven strategy that focuses on measurable growth and impact.

Meet Our Founders:

Tom Finnigan and Jason Murrell are deeply embedded in the cyber security world, both in Australia and globally. With decades of experience, they’ve built strong relationships with key players and influencers, giving Murfin Group the inside track on what moves the needle in the cyber security space.

Jason Murrell

Co-founder of the Murfin Group

Jason Murrell, co-founder of the Murfin Group, stands at the forefront of cyber security innovation with over two decades of dedicated experience in the start-up and technology sectors. As the Chair of Cyber Security Certification Australia (CSCAU), Jason plays a pivotal role in shaping cyber security standards to be both accessible and robust, particularly for small and medium-sized businesses (SMBs). His leadership in CSCAU underscores a commitment to not only enhancing cyber security measures across various industries but also to ensuring these practices are dynamic and affordable.

Jason's journey in the cyber security realm is marked by a deep passion for fostering collaboration and innovation. He has effectively bridged the gap between start-ups, industry giants, government bodies, and academic institutions, driving forward the mission to integrate cyber security seamlessly into the fabric of Australian business.

Recognised as a thought leader, Jason frequently shares his insights and expertise on public platforms, contributing to the national dialogue on entrepreneurship, cyber security, and the synergy between public and private sectors. His contributions have garnered attention from prestigious media outlets like The Australian Financial Review and ABC News, where he has highlighted the critical importance of cyber security in safeguarding Australia's digital future.

Through his visionary leadership and advocacy, Jason Murrell has become a key figure in advancing cyber security awareness and practices, ensuring Australian businesses are not only protected but also thrive in the digital age

Tom Finnigan

Co-founder of the Murfin Group

Tom Finnigan, co-founder of the Murfin Group, brings an unparalleled depth of experience to the realm of public relations and media strategy, with a career that spans over three decades. His journey includes a significant 23 year tenure in broadcast television, working with major networks such as CH10 and SBS TV, where he honed his storytelling and visual communication skills.

Notably, Tom spent 17 years in the Federal Press Gallery at Parliament House in Canberra, with 10 of those years as the Chief Cameraman for SBS TV. This extensive background in a high stakes, fast paced environment has endowed him with a unique perspective on strategic communication, particularly in crafting narratives that resonate and engage.

In transitioning to public relations, Tom has applied his broadcast expertise to elevate brands within the cyber security and technology sectors, notably leading PR and media strategy for influential organisations like the Stone & Chalk Group and AustCyber. His approach is strategic and insightful, focusing on creating tailored communication plans that align closely with business goals and audience expectations.

Through Murfin, Tom leverages his vast experience to empower businesses with the tools they need to communicate their brand effectively, navigate crises, and achieve substantial growth. His work has not only positioned companies like AustCyber as thought leaders in cyber security but has also played a pivotal role in promoting the importance of cybersecurity to a wider audience, marking him as a transformative figure in the intersection of media strategy and public relations.